1. What Information We Collect
When you interact with this website, we collect two types of information:
- Directly Provided Data: When you subscribe via the contact page or to access free downloads, we collect your email address.
- Automated Tracking Data: We use customized tracking technology to monitor website performance and optimize our advertising. This includes your IP address, browser type, device operating system type, and interaction data (such as which music platforms you click on).
2. How We Use Your Information
- Delivering Content: We use your email address to send you the secure download links you requested, and occasionally notify you about new music or releases.
- Ad Optimization: If you arrive at this website via a TikTok advertisement, we securely process your interaction data to measure the effectiveness of our campaigns.
3. How We Protect and Share Your Data
We do not sell your personal data. We only share it with essential third-party infrastructure providers required to operate this site:
- Email Provider: Your email is processed securely through our email marketing platform to deliver your downloads.
- Cloudflare: We use Cloudflare edge servers to securely route our site traffic and process server-side event data.
- TikTok (Advanced Matching): To optimize our advertising, our site cryptographically scrambles (hashes) your email address using the industry-standard SHA-256 algorithm the moment you submit it. We send this unrecognizable hash, along with a first-party cookie (
_ttp), to TikTok. TikTok uses this hash solely to match conversions to our ads. They cannot reverse-engineer your actual email address from this data.
4. Cookies and Tracking Technologies
This site uses first-party cookies (such as _ttp and session storage) to ensure our advertising attribution is accurate and to prevent double-counting data. You can disable cookies at any time through your browser settings.
5. Your Rights
Under UK GDPR, you have the right to:
- Opt-Out: You can unsubscribe from our mailing list at any time by clicking the "Unsubscribe" link at the bottom of any email we send you.
- Request Deletion: You can request that we permanently delete your email and associated data from our systems by contacting us directly.